Louis Vuitton is going after the Korean Automobile manufacturer Hyundai with a trademark infringement suite filed in Manhattan Federal Court for using its trademarked logo in a Superbowl commercial.
Vuitton argues that Hyundai committed infringement by displaying their iconic famous and incontestable logo in the commercial displayed on a basketball. However, when looking closely, it is easy to recognize that the canvas on the basketball is only made to resemble the LV print, it is not the true print that Louis Vuitton trademarked in 1932. The faux print was used as a visualization of expensive luxury that is easily recognizable by many.
Watch the commercial below and let us know what you think under "comments". Team Louis Vuitton or Team Hyundai?
No comments:
Post a Comment