Established in 1994 to support men, women and children living with and affected by HIV/AIDS globally, VIVA GLAM I, II, III, IV, V and VI, were launched as continuous shades and have achieved tremendous success over the years. Spring 2010 sees two new VIVA GLAM shades introduced as limited life for 12 months on counter - Cyndi Lauper and Lady Gaga!The duo created their own lipsticks - Gaga’s is a “bubble-gummy pink” and Cyndi’s is a “light coral red,” according to WWD. Each lipstick is $14.
“We want to make this trendy and fun. We don’t want this discussion of AIDS to become this overly intellectual discussion, because we need to make discussions about AIDS really normal,” Gaga said. “Sex education should be bright and vibrant and every woman should want to have this in her purse.”
“We want to make this trendy and fun. We don’t want this discussion of AIDS to become this overly intellectual discussion, because we need to make discussions about AIDS really normal,” Gaga said. “Sex education should be bright and vibrant and every woman should want to have this in her purse.”
It is important to note that every penny of the selling price of VIVA GLAM lipstick and lipglass is donated to the MAC AIDS Fund.
We love this pairing and important cause!
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