Starbucks is a powerhouse brand recognized by millions of people around the world. So it comes as a great surprise to hear that Starbucks is changing its name.Their name will not change in every state and with every store, but they are currently testing out the name change in Seattle. The 1st new name location is slated to reopen next week bearing the new name 15th Avenue Coffee and Tea. The Starbucks logo will be absent from the company's coffee and products and rebranded with the 15th Avenue Coffee and Tea name. To add to the classic coffee house vibe, the store will feature live music and poetry readings, a manual espresso machine, and wine and beer options.
What do you think of this crazy new strategy/idea? We are in complete shock! Starbucks to change its name and logo on several stores - why oh why?!
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