Thursday, April 30, 2009

Buying in a Recession, But Feeling Guilty...

We were wandering through our local mall last Sunday and could not help but feel guilty. We didn't purchase a thing, but looking and trying on in awe made us feel like we were doing a naughty deed and were afraid to get caught. Has the recession made us feel like we are not allowed to purchase and go shopping?! 

Apparently, we are not alone! According to the American Pulse survey, BIGresearch, a consumer and retail research firm based in Ohio, found that 57.2 percent of more than 4,000 people polled this month said they have a "just get it done" attitude about shopping. Only 14 percent responded that they "really enjoy shopping and think of it as retail therapy." After completing a shopping trip, 23 percent of those surveyed admitted to feeling "relieved," 43.5 percent were "somewhat satisfied" and 8.2 percent felt "rejuvenated." BUT 5.3 percent felt "guilty" and 20 percent said they were "downright depressed." 

What are your feelings about shopping during this difficult economic time? Do you purchase with no guilt or guilt? 

source:wwd

1 comment:

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