Bieber fever is coming again... The teenage popstar is bursting into the celebrity fragrance scene, but with a twist. Bieber has teamed up with Etoile Nation Beauty to introduce wristbands and dog tags infused with a unisex fragrance called My World. The scented accessories are set to launch in WalMart stores on Black Friday.
Can you say GENIUS! This is a product and product placement hole in one. We predict that Bierber fever and accessibility will cause this product to fly off the shelves come Black Friday.
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