Gisele Announces P&G Switch to Eco Packaging

Gisele Bündchen, Pantene's spokeswoman in her home country of Brazil, announced today that Procter & Gamble will be making some changes. Over the next two years, look for the packaging for Pantene Pro-V, CoverGirl, and Max Factor (if you're outside the US) to go green. In lieu of the more traditional petroleum-based plastic, packaging will be made from renewable Brazilian sugarcane.

P&G is a leader in the personal care market, so the fact that they are making this shift leads us to believe that the market is also beginning to make a shift towards greener practices.