Starbucks is rolling out its new instant coffee, Via Ready Brew. When we heard Starbucks was creating instant coffee we were shocked. CEO Howard Schultz said, "it takes a lot of courage to say that even though instant coffee is the worst cup of coffee you can have, we are going to reinvent it."
A lot of time and dedication has been put into creating their instant coffee, but we still seem quite skeptical. The price of this packaged coffee... 3 single-serve Via packets will see for $2.95 and a box of 12 will cost $9.95.
We will be making a trip to Starbucks this morning to get a free sample of Via and we will give it a try this afternoon. We will report back with our product review.
Have you tried Via? Review the new product under "comments."
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