The recession and current economic environment has caused Americans, specifically adults, to indulge in candy. From Mary Janes and Tootsie Rolls to Gummy Bears and cheap chocolates, Americans are craving more and more candy! Several theories are that candy is relatively cheap, sugar lifts the spirits that have been dragged down by the economy, and for others candy provides a nostalgic reminder of better times.
Candyality, a store in the Lakeview neighborhood of Chicago, states that business has jumped by nearly 80 percent compared to last year, and the owners are struggling to keep up with the demand for Bit-O-Honeys, Swedish Fish and Sour Balls. Additionally, Cadbury, the producer of the famous Cadbury eggs, has reported a 30 percent rise in profits for 2008, while Nestle also saw profits jump.
So, it seems that when times are tough, candy helps to sooth the soul. We are MAJOR candy fans and love all things sour and licorice! What is your favorite candy? Do you enjoy sour candy or do you crave anything and everything chocolate?
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