For the past several weeks, Pantene has treated women to an "unknown" product with their latest advertising campaign, "Salon Challenge." The challenge is meant to educate women on a recent blind hair care challenge the brand held. At the event, 70% of participants say they favored one brand in particular, out of 5 used in the wash-and-style challenge. 4 of the competing brand were leading salon brands sold at retail. The name of the winning product was not immediately revealed...The answer was not revealed until last week and the results show how women love Pantene! The goal was to prove that Pantene can be as good as salon brands, if not better, and is available to all at a fraction of the price.
Tell us... do YOU use Pantene? Did you see the "Salon Challenege" ads featuring "What Not To Wear's" Stacy London?
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