Balenciaga's president and CEO stated, "Fragrance is really something that was absolutely missing in the Balenciaga universe. Not only because it's part of our history, but because it is part of the vitality of a fashion brand. It was always the most obvious missing category."
The process is going to be long and delicate, but in the end we are sure that the outcome will be cutting edge and fabulous, just like Balenciaga! We can't wait to see what they come up with, but it is too bad that we are going to have to wait for so long!
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