Tuesday, September 2, 2008

Shrinkage

Have you noticed the shrinking sizes of popular foods and beverages with no adjustments in price? Tropicana, for example, recently redesigned its large orange juice container, adding an easy pour lid and the space to hold 89 ounces, as opposed to the 96 ounces it used to hold. The price remains the same. According to industry analysts 30% of all packaged goods, not just food, have had some sort of size reduction. 

So, what products have YOU noticed shrinking in size?  

No comments: